If you don’t know who this trio is, then you don’t deserve an opinion in hip hop. They were th 80’s Eminem, I can every recall ‘Rolling Stones’ maginzine decsribed them as “Three Idiots Who Creates a Masterpiece.” While being in their mid forties (yes, older than Hova) isn’t stopping this group from picking up the mic and is now releasing their 9th album (don’t quote me on that) which was scheduled two years ago and is finally seeing the day of light, with that said Beastie Boys haven’t had a classic album since “Hello Nasty” and that’s like four albums ago, can they still hang with today’s hip hop era?
Any fan of the 80’s get ready to relive it with this album, the trio never leaves it’s roots and always stay true to their core audience, which are probably mostly in the same age bracket as them but still, the younger generation can still enjoy the sweet sounds of Mike D, MCA, Ad-Rock. This album has 80’s hip hop/rock written all over it to the point, if I didn’t know who they were, I would have thought this album was old as hell, and it is a strength and the weakness of the album. If you listen to 80’s music for the most part, it’s about having fun and more Emcee-ing, moving the crowd and it worked then for some artist till it evolved to creative lines and darker tracks which is why this album will get lost in today’s hip hop. The production is a classic in it’s own and puts you back in time to the point that you’re doing the the Kid-N-Play and The Troop(Google it younger readers), but over all, after listing to it, there is nothing really memorable about this album. It’s like a movie you enjoy while watching it, but once it’s over and you try to explain the movie to a friend, you don’t remember shit about the movie.
Tracks that stand out are “Too Many Rappers” with Nasty Nas and “Don’t Play no Game That I Can’t Win” and honestly it could be because of how bizzare the tittles are. The trio has the rock flavor in it’s production which probably is the best thing about the album but everything else is pretty weak, not bad, but not strong enough to stand out or be memorable. Their 80’s shit is killing this shit by a landslide BUT, the album is still enjoyable. It’s a fun album to not be taken too seriously, which is rarely seen in todays music in general and is what Beastie Boys is best at and the more replay value I give it, the more I appreciate the album. Nowadays you can’t have fun without being ignorant or talking about “Swag” or drug selling reference and that is what separates this from most rap albums out this year. The main purpose of this album is to have fun and enjoy yourself and I had fun listening to it, so in the end, they succeed in their task.
Overall it’s a must listen, and rappers take notes on how to make a fun record, this is classic hip hop in it’s riches and rarest form. Beastie Boys fan will love it, as well as old school rap fans. Yes, the album it has it flaws, not as lyrical nor has substance , not even really memorable, but it’s hard to deny it’s a great experience and fun.
Recommend Tracks: Make Some Noise, Too Many Rapper, Nonstop Disco Powerback, Funky Donkey, Ok