NBA® 2K12 Soundtrack Contest


Win your way onto the NBA 2K12 soundtrack and stage at Duck Down’s fall CMJ Showcase in NYC

New York, NY – March 23rd, 2011 – 2K Sports and Duck Down Music announced today that the NBA® 2K12producer and MC contests have officially begun. Aspiring producers and MCs will be able to enter the contest and submit their music for the upcoming NBA 2K12 soundtrack by uploading a sample-free beat or clean track.

“We’re thrilled to partner with Duck Down Music again to find the best aspiring producers and MCs to create an original track for NBA 2K12,” said Jason Argent, vice president of marketing, 2K Sports. “With over two thousand producers and MCs having entered last year, we expect to have an even greater number of participants as we continue to set the standard for game soundtracks matched with in-game innovations.”

Last year, fans had the ability to cast their vote for the overall winner of both phases. After a combined 250,000 votes were cast, Bayroot productions and MC Young Automatik were chosen as the Grand Prize winners. Their song, “Go Hard or Go Home,” made the soundtrack for NBA 2K11 and was used in the title’s TV commercial, which ran during last year’s NBA Finals. The Grand Prize winners also received an all-expense paid trip to New York City to perform their track live and on stage during Duck Down Music’s CMJ showcase.

Phase 1: NBA 2K12 Producer Contest

Starting at 12:00 p.m. EDT on March 23, 2011, producers will have two weeks to create one sample-free instrumental. All submissions must be uploaded to a SoundCloud drop box located atwww.duckdown.com/nba2K12, as well as NBA 2K and Duck Down Music’s Facebook pages by 12:00 p.m. EDT on April 5, 2011. Producers are also encouraged to record video of their beat-making process, which can be included with their final submission.

Duck Down Music A&R and representatives from 2K Sports will select the top-10 instrumentals on April 6, 2011. On April 7, 2011 at 12:00 p.m. EDT, the top-10 selected instrumentals will be streamed online via a custom SoundCloud music player on NBA 2K and Duck Down Music’s Facebook pages providing fans with the chance to vote for their favorite track by “liking” the one they feel is the best beat. Voting ends at 12:00 p.m. EDT on April 13, 2011.

The winner of the producer phase will be announced at 12:00 p.m. EDT on April 14, 2011.

Phase 2: NBA 2K12 MC Contest

Starting at 12:00 p.m. EDT on April 14, 2011, MCs will have two weeks to submit one clean (no cursing or references to drugs, sex, violence, gangs, money, etc.) track with their lyrics/chorus over the winning producer’s instrumental. MCs are urged to record music that does not include obvious references to basketball and to be creative with their delivery and overall theme. All submissions must be uploaded to the SoundCloud drop box at www.duckdown.com/nba2K12 12:00 p.m. EDT on April 27, 2011.

At 12:00 p.m. EDT on April 29, 2011, after the top-10 songs are determined by Duck Down Music and 2K Sports, they will again be streamed online via a custom SoundCloud music player at NBA 2K and Duck Down Music’s Facebook pages. Fans will then have the chance to cast their final vote for their favorite track by “liking” the one they feel is strongest candidate for NBA 2K12. Voting ends at 12:00 p.m. EDT on May 6, 2011.

The winner of the MC phase will be announced at 4:00 p.m. EDT on May 6, 2011.

The Grand Prize winners of the contest, which will consist of one producer and one MC, will have their song placed in the music soundtrack for NBA 2K12. In addition, each winner will receive an all-expense paid trip to New York City, where they will have the special opportunity to perform the song live at Duck Down’s CMJ Showcase in October 2011. The top-10 MCs and top-10 producers selected from each phase will also receive premium accounts at SoundCloud, valued at $700.

For full details on rules and regulations, please visit: WWW.DUCKDOWN.COM/NBA2K12

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhone®, iPod® touch and iPad™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website atwww.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company’s Transition Report on Form 10-KT for the five month transition period ended March 31, 2010, in the section entitled “Risk Factors,” and the Company’s other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

No purchase necessary. Void where prohibited. Open only to legal U.S. residents of the 50 U.S. (D.C.), who are 13 years or older at the time of entry. Contest starts at 12PM EST on March 23rd, 2011 & ends at 12PM EST on May 6th. Each entrant warrants & represents that their uploaded entry is original work, owned solely by the entrant & does not infringe the copyright or any other right of any third party. Submission of an Entry grants Sponsor and its agents an unlimited, worldwide, perpetual, license and right to publish, use, publicly perform the Entry in any way, in any and all media, without limitation, and without consideration to the entrant. No liability or responsibility is assumed by Duck Down Music, 2K Sports, or NBAP, NBA Media Ventures, the NBA and its member teams, resulting from any user’s participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with participating in the Contest. All entries are subject to the official rules & regulations located at www.duckdown.com/nba2K12

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